Chris Kaiser is an athlete with a strong interest in nutrition. After eating too many high priced, high sugar energy bars, he decided that there had to be a better way to get a staple food that is nutritious and delicious. As someone who enjoys eating peanut butter and almond butter, he began experimenting with various nut butters to find a better and more convenient way to get more protein and nutrition, thus was born the Vermont Peanut Butter Company.
Chris started his business with a three-fold mission: to produce a high quality, locally made product; to be a socially responsible company; and to create fun and deliciousness!
The Vermont Peanut Butter Company (VTPB) produces a line of 10 varieties of peanut butter, almond butter and almond/peanut combinations with funny names and interesting flavor combinations, including tasty additions such as pumpkin seeds, dark chocolate and cherries. They use only USA grown nuts because of their superior quality. “We are proud to help keep our hard working farmers busy,” says Chris.
Although the products were developed from an athlete’s perspective to get good nutrition in the body, the market for their nut butters are for people who simply love peanut and almond butters and are trying to avoid excess sugars, hydrogenated oils, palm oils and preservatives in their food.
We asked Chris why they add extra protein to some of their nut butters?
“Most folks do not get enough good protein,” says Chris, “because carbohydrates and sugary carbohydrates are more readily available. Having a little extra protein in your sandwich or snack is proven to really curb hunger and allow for a healthier outlook on eating.” Peanuts have a high satiety quotient which keeps one feeling full longer.
What makes your products truly unique?
“We are the only company to offer such a wide variety of nut butter flavors and styles. We are the cleanest nut butter in the world,” says Chris, “meaning we do not use preservatives, excess sugar, palm oils or hydrogenation. We add protein to 70% of our products, making them one of the highest protein nut butters in the market. Combined extreme nutrition, with absolutely to die for flavors, makes us unique beyond any competitor.”
The company had only been in operation for two years, when in August 2011, it was hit by the devastating floods caused by Hurricane Irene and they lost everything in their Waterbury facility. But Chris and his team didn’t let this adversity slow them down. They quickly found a new location in Morrisville, just 30 minutes away from their original location, and went to work immediately to rebuild and get back to producing premium peanut butter.
And the demand for their premium peanut butter is growing so fast, that they have joined the Kickstarter program because they need investments to purchase more equipment to keep up with demand. “Kickstarter is such a great way to show people what we are trying to do. It is a company truly making a staple product for the greater good of our society,” says Chris. Watch the Kickstarter video here: http://www.youtube.com/watch?feature=player_embedded&v=NgV3THMSb1g
The business is growing fast through online sales and retail stores, such as small grocery chains, gourmet stores, sporting goods stores, and fitness centers. The VTPB products are now going to be carried nationally by Whole Foods, and they even have a distributor in the tiny Republic of San Marino in Italy as they begin to move into export markets.
Chris and his team at the VTPB company are proud to produce a unique artisan brand of delicious nut butters.
For more information, visit:
Vermont Peanut Butter Company, Inc.
125 Munson Ave
Morrisville, VT 05661