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The American Peanut Council (APC) is the trade association which represents all segments of the peanut industry. Members include peanut growers, peanut shellers, brokers, peanut product manufacturers, and suppliers of goods and services to the industry.

Headquartered in the metropolitan Washington, DC area, the APC monitors developments in the domestic and international markets and responds with a diverse array of domestic and international marketing, trade servicing, food safety, research and issues management programs. The APC maintains close working relationships with government agencies, research institutions and related peanut and agricultural trade associations.

The APC serves its members by supporting the general health & welfare of the peanut industry. Our specific charge is to:

  • Provide a forum for all industry segments to exchange & process information
  • Provide leadership in Issues Management
  • Serve as ‘The Voice’ for the industry
  • Promote the consumption of US peanuts internationally
  • Fund, monitor, and prioritize selected research that affects the peanut industry

APC produces several publications for its members.  Periodically, the APC conducts market research to monitor consumer awareness of peanuts and peanut products in foreign markets. The APC also holds seminars and workshops on a wide range of technical, food safety and issues management topics. Through industry task force teams, the APC has developed standardized regulations for the use of tote bags and bar codes. In addition, a Winter Conference and the Annual USA Peanut Congress bring together all industry segments to discuss issues of  of mutual concern and strategies for the future.

APC leads the industry in developing best practices and training on food safety and represents the industry in crisis management – providing industry, government, media and consumers with answers to their questions on food safety issues.

APC’s Export Division, composed of peanut growers, peanut shellers and representatives of the National Peanut Board, administers the U.S. peanut industry’s export market development program. APC’s European headquarters in London, U.K., maintains contact with European customers and oversees European public relations agencies conducting promotional programs on behalf of U.S. peanuts in the key European markets. Efforts include dissemination of research results and information that demonstrates the positive health and nutritional attributes as well as the superior quality of USA peanuts. Representatives in Mexico and Canada conduct trade servicing, market research and public relations activities in those markets as well.

In addition to market promotion activities, APC’s Export Division works closely with worldwide peanut associations and international organizations to monitor technical issues and regulatory actions which could impact on the peanut trade. In cooperation with U.S. and international organizations, APC participates in discussions regarding international trade regulations in order to ensure that international standards reflect commercial practicalities.

The Peanut Foundation
Building for the Future TPF LogoThe Peanut Foundation is a non-profit foundation that directs and supports peanut research, on behalf of all segments of the peanut industry, to: Reduce costs of production and....
APC Mission Statement The APC serves its members by supporting the general health & welfare of the peanut industry. Our specific charge is to: Provide a forum for all industry segments to exchange & process....
International Program
The American Peanut Council administers a broad-based export development program for the U.S. peanut industry with the objective of increasing exports of all types of U.S. grown peanuts and peanut products. The APC does....
The American Peanut Council (APC) was formed in 1997 through a merger of the National Peanut Council and the National Peanut Council of America. APC is the only U.S. organization which represents all segments of the....
Special ad hoc committees have been established to deal with short-term issues and projects. The Tote Bag Task Force successfully established uniform specifications and procedures for tote bags, enabling the....
Industry Services
Issues Management Allergy – GMPs, Q&As Aflatoxin – International and Domestic Standards Food Safety and Training Biotechnology Obesity Pesticides Microbiological Contamination Salt Trans-Fat Science &....

Member Spotlight

  • The Virginia Diner

    An interview with Christine Epperson, President of the Virginia Diner

    APC: This year the Virginia Diner will be celebrating its 85th Anniversary

    The Virginia DinerCE: The Virginia Diner is an important part of Virginia history and there are several special events being planned to mark the anniversary.  There will be two open houses, one from April 25-27 and the major one will be from September 25-28.  We will feature our peanut products and the food for which we have become famous – chicken, ham, biscuits and peanut pie. Special guests and elected officials will be in attendance. Make plans to attend the 85th Anniversary! 

    APC: The Virginia Diner started out as a small diner in a railcar in 1929, when did peanuts become a major part of the business?

    CE: The Diner has been cooking and selling peanuts since the late 1940s.  The peanut part of the business grew out of the Diner, as travelers requested peanuts be shipped to them.  My parents bought the business in 1976. At that time, the mail order part of the business was mostly fourth quarter seasonal with everything still being done in the Diner kitchen utilizing many of the restaurant employees.  It was in the mid-1980s before we had full time staff hired for the peanut side of the business. Today, we provide sample bags of peanuts for diners in the restaurant. The Diner is a whole entity, you can’t have one without the other.

    APC: Is the mail order peanut business larger than the restaurant business, and when did this occur?

    CE: The peanut side is about 80% of our sales now.  Peanuts became a larger business in the mid-1980s. We printed our first "catalog" in 1984. Prior to that, we mailed letters with order forms and yellow envelope –sized cards with our products on them.

    APC: What kinds of peanuts do you use and what are some of your top selling products?

    Virginia Diner Peanut PieCE: We use only Super Extra Large peanuts and we have a production facility for most of our products. The salted peanuts are our best sellers, followed by the double dipped chocolate peanuts and butter toasted peanuts.

    APC: Are Virginia Diner peanuts sold nationwide?

    CE: Yes, but pockets of the business are in large metropolitan areas. We sell to resellers (particularly on the west coast due to shipping costs), internet sales, corporate gifts, home buyers and fundraising groups.

    APC: The American Heart Association has awarded your peanuts the "Heart-Check Food Certification". How has this impacted sales? 

    CE: This is very new and exciting and we are the only peanut company thus far to receive this.  There has been a lot of interest at wholesale shows, but it is too soon to tell.

    APC: Who developed your tag line, "A Legend in a Nutshell since 1929", which your firm has lived up to?

    CE: My father, now deceased, was a visionary.  He came up with the tag line, as well as first naming our product gourmet. He received a phone call from Moscow back in 1977. The ambassador wanted our Virginia Super Extra Large Salted Peanuts shipped to him for a banquet.  My father said that if our peanuts were being served alongside caviar and champagne, then by God we were gourmet! He was also the first among the peanut companies to lead the way to the world wide web.  We were on CompuServe in 1993, DOS, and then Windows 3.1.

    APC: How has APC membership helped your business?

    CE: Membership has given us a wonderful source of information. Helped us reverse the decision to keep peanuts out of the Boy Scout Jamboree in DC (where we sold).  It provides a resource for vendors and to our customers.  Membership also provides us with educational materials, and funding for the Ag schools which assist us with various projects.  And it has helped us prepare a response regarding peanut allergies in the schools when we had a school division threatening to not use our fundraiser.

    APC: Anything else you would like to add?

    GC: We are the oldest continually run roadside Diner in Virginia.

    For more information, visit: www.vadiner.com

    Virginia Diner, Inc.
    322 W. Main Street
    Wakefield, VA 23888

     

     

  • Mississippi Growers AssociationAn interview with Dr. Malcolm Broome, Executive Director, Mississippi Peanut Growers Association.