The American Peanut Council administers a broad-based export development program for the U.S. peanut industry with the objective of increasing exports of all types of U.S. grown peanuts and peanut products. The APC does not process peanuts. It's resources are devoted exclusively to the market development and dissemination of trade information on behalf of the U.S. peanut industry.
The American Peanut Council undertakes its international market development program in cooperation with the U.S. Department of Agriculture's Foreign Agricultural Service (USDA/FAS). The programs are funded through the FAS Cooperator and Market Access Program and other related programs. Each year the U.S. peanut industry comes together to review and revise an international program, strategic plan or Unified Export Strategy (UES). This Unified Export Strategy is then submitted to FAS for review, approval and funding. The APC, on behalf of the industry, is the contract holder and administrator of these funds.
With the market promotion funds, the U.S. peanut industry has been able to develop new markets for U.S. peanut product exports, to maintain existing export markets in the face of increasing global competition, and provide trade and technical support for U.S. peanut customers around the world. The U.S. peanut industry has historically exported 20-25% of the crop so maintaining strong export markets is an important priority for the industry.
The APC Export Division is the industry governing body for the development and implementation of industry international strategies and programs.
Market Development Activities
APC's active participation in the FAS Cooperator Program began in 1978. APC, on behalf of the U.S. peanut industry and in coordination and collaboration with the U.S. Department of Agriculture, has undertaken market development activities throughout Western, Central and Eastern Europe, Asia, the Middle East, Russia and North and South America. Programs have included:
While the APC has discontinued its branded programs due to regulatory changes made in the program, the industry works in concert with peanut processing companies and leading customer’s of U.S. peanuts in key markets. APC works closely with European peanut councils in the United Kingdom, and the Netherlands, particularly on technical and trade issues. APC also serves as the only origin representative to the European Snack Association's Nut Working Group. The U.S. peanut industry also undertakes programs in Mexico, Canada, Japan and a special initiative for Africa called "Peanut Butter for the Hungry."
Countries Where APC Activities Have Taken Place:
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An APRES – AOCS joint publications, Peanuts-Genetics, Processing and Utilization, is a presentation of the latest innovations in crop breeding, processing and food manufacturing technologies, with tactics to help ensure global food security and high quality peanut products with a focus on market environments driven by consumer perception, legislation and governmental policy.
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