Earth Globe clip art highThe American Peanut Council's active participation in the USDA/FAS Cooperator Program began in 1978. APC on behalf of the U.S. peanut industry and in coordination and collaboration with the U.S. Department of Agriculture has undertaken market development activities throughout Europe, Asia, the Middle East, Russia and North and South America.

The American Peanut Council undertakes its international market development program in cooperation with the U.S. Department of Agriculture's Foreign Agricultural  Service (USDA/FAS). The programs are funded through the FAS Cooperator and Market Access Program and other related programs. Each year, the U.S. peanut industry comes together to review and revise an international strategic plan or Unified Export Strategy (UES). The UES is then submitted to FAS for review, approval, and funding. The APC, on behalf of the U.S. peanut industry, is the contract holder and administrator of these funds.

With the market promotion funds, the U.S. peanut industry has been able to develop new markets for U.S. peanut exports, to maintain existing markets in the face of increasing global competition, and to provide trade and technical support for U.S. peanut customers around the world. The U.S. peanut industry has historically exported 20-25% of its crops so maintaining a strong export market is an important priority. Many international companies use the Quality USA Logo on their packages to identify the origin of their great tasting peanuts. For more information on USDA/FAS programs, visit: http://www.fas.usda.gov/

Programs have included:  

  • Extensive joint promotional activities for high value U.S. processed products;
  • Extensive generic promotional activities highlighting the health and nutritional benefits of peanuts as a daily dietary item;
  • Branded promotional efforts with processors of intermediate value for U.S. peanuts in foreign markets;
  • Trade seminars and trade shows
  • Generic campaigns in traditional and new markets;
  • Market surveys and evaluations
  • Technical trade servicing to include issues such as aflatoxin testing, sampling and analytical methodologies, quality factors, import restrictions, etc.
  • Monitoring trade issues and seeking resolution of the same.

While the APC has discontinued its branded programs due to regulatory changes made in the program, the industry works in concert with peanut processing companies and leading customers of U.S. peanuts in key markets. APC works closely with European peanut councils in the U.K., Germany, and the Netherlands, particularly on technical and trade issues. APC also serves as the only origin representative to the European Snack Association's Nut Working Group. The U.S. peanut industry also undertakes programs in Mexico, Canada, Japan, and a special humanitarian initiative called "Peanut Butter for the Hungry." (www.peanutbutterforthehungry.org)

Countries where APC activities have taken place:

North & South America: Canada, Mexico, Brazil

Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, United Kingdom

Eastern Europe: Czech Republic, Hungary, Poland, Russia

Middle East: GCC, Saudi Arabia, UAE

Asia: China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand

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