PBfit in APC’s Member Spotlight


APC was first introduced to PBfit through its Vice President and European Marketing Director Louise McKerchar.  Louise met with PBfit’s European representatives and encouraged the company to join APC. She also promoted the benefits and use of APC’s” USA Quality” logo as it is the “hook” many companies selling peanut products internationally use to designate their peanut products are of U.S. origin exclusively. (The company is based in Lindon, Utah.) The following “Member Spotlight” article from PBfit provides a backdrop to the company and introduces you to its founder Stephen Richards.


PBfit JarThe U.S. peanut industry does more than yield a cash crop. It’s a remarkable example of American innovation. In the last century, inventors were inspired to create a wave of entrepreneurialism with this tiny legume.  Earning the nickname “The Peanut Man,” George Washington Carver developed more than 300 food, industrial and commercial products from peanuts, including milk, Worcestershire sauce, punches, cooking oils and salad oil, paper, cosmetics, soaps and wood stains. He also experimented with peanut-based medicines, such as antiseptics, laxatives and goiter medications.

Perhaps the biggest peanut innovation of the last century was peanut butter. The collaborative innovation by Marcellus Gilmore Edson, John Harvey Kellogg (yes, Kellogg’s Corn Flakes) and Ambrose Straub revolutionized the peanut into the household staple generations of Americans have grown up with. Today, nearly half of the U.S. peanut crop is made into peanut butter each year. Americans consume 700 million pounds of peanut butter annually, about three pounds per person.

While the innovation could have stopped with peanut butter, or taken the peanut in a different direction, BetterBody Foods Founder Stephen Richards became an additional collaborator bringing peanut butter into the next century for future generations to enjoy. Richards believes food should taste as good as it is for you. Resonating from his own health struggles, Richards decided to make some lasting changes by getting healthier, but not giving up flavor.

The BetterBody Foods subsidiary PBfit follows this philosophy, producing its peanut butter powder made with gently pressed roasted peanuts, coconut palm sugar and a pinch of salt.  Accredited with great taste while being better for your health, the company is taking further steps in revolutionizing this consumer good. It leaves the fat and calories of traditional peanut butter behind. In comparison, it contains 87 percent less fat and 1/3 the calories. Although the brand recognizes powdered peanut butter isn’t a new concept, the fact that it’s the #1 selling peanut butter product on Amazon is.

In powdered form, Americans are seeing the power of the peanut that inventors like Carver saw long ago – in the versatility it provides. Mix PBfit with water for that satisfying, creamy peanut butter texture, easily add it to smoothies for a nutrient boost, or use in any recipe where peanut butter is an ingredient.

PBfit recognizes the importance of all contributions to the peanut industry and understands that peanut innovation and development is a joint effort that extends beyond their brand, which is why it supports the American Peanut Council.

"We are proud to partner with the American Peanut Council because they are strong representatives of the U.S. peanut industry to the world, which supports our goal of global expansion and growth,” Richards says.

As PBfit continues to grow in popularity, this once American pantry shelf staple could further evolve the peanut industry.

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